Veteran enterprise exec Bob Stutz is heading again to SAP


Bob Stutz has had a storied profession with enterprise software program corporations, together with stints at Siebel Methods, SAP, Microsoft and Salesforce. He introduced on Fb final week that he’s leaving his job as head of the Salesforce Advertising Cloud and heading again to SAP as president of buyer expertise.

Bob Stutz Facebook announcement

Bob Stutz Fb announcement

Constellation Analysis founder and principal analyst Ray Wang says that Stutz has a status for taking corporations to the following stage. He helped put Microsoft CRM on the map (though it nonetheless had simply 2.7% market share in 2018, according to Gartner) and he helped transfer the needle at Salesforce Advertising Cloud.

Bob Stutz

Bob Stutz, SAP’s new president of buyer expertise (Picture: Salesforce)

“Stutz was the reason Salesforce could grow in the Marketing Cloud and analytics areas. He fixed a lot of the fundamental architectural and development issues at Salesforce, and he did most of the big work in the first 12 months. He got the acquisitions going, as well,” Wang instructed TechCrunch. He added, “SAP has an enormous portfolio, from CallidusCloud to Hybris to Qualtrics, to place collectively. Bob is the man you herald to take a crew to the following stage.”

Brent Leary, who’s a long-time CRM trade watcher, says the transfer makes loads of sense for SAP. “Having Bob return to head up their Customer Experience business is a huge win for SAP. He’s been everywhere, and everywhere he’s been was better for it. And going back to SAP at this particular time may be his biggest challenge, but he’s the right person for this particular challenge,” Leary stated.

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The transfer comes in opposition to the backdrop of plenty of modifications occurring on the German software program big. Lengthy-time CEO Invoice McDermott just lately announced he was stepping down, and that Jennifer Morgan and Christian Klein can be changing him as co-CEOs. Earlier this yr, the corporate noticed a line of different long-time executives and board members head out the door, together with SAP SuccessFactors COO Brigette McInnis-Day; Robert Enslin, president of its cloud enterprise and a board member; CTO Björn Goerke; and Bernd Leukert, a member of the manager board.

Having Stutz on board might assist stabilize the scenario considerably, as he brings greater than 25 years of stable software program firm expertise to bear on the corporate.


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