[Update: Rolling out] Google Search adding site favicons to every result, starting on mobile
At I/O 2019, Google introduced a lot of new options for Search like podcast indexing and 3D AR objects. The latest is a redesign for cellular Search that reorganizes how every result’s displayed and provides a website favicon to every card.
The purpose of this visible redesign and addition of Google Search favicons is to “better guide you through the information available on the web.”
With this new design, an internet site’s branding may be entrance and heart, serving to you higher perceive the place the knowledge is coming from and what pages have what you’re searching for.
As a substitute of an internet site’s title and path showing beneath the primary web page title, it’s now the primary line on the prime of the cardboard and black as a substitute of inexperienced. Google can also be including website favicons to the top-left nook, whereas the AMP lightning bolt is to the correct.
Promoting will get an analogous therapy with the inexperienced “Ad” field now black and moved to that top-left place together with a black URL.
Replace 5/24: Introduced on Wednesday, this revamp of how Search outcomes are displayed is now extensively out there. As of Friday, it’s stay on a number of gadgets we checked, together with Android and iOS, in addition to the Google app and the cellular net. This new design can also be utilized to Android apps which might be put in in your cellphone.
In response to Google, the location icon performs a giant position in “anchoring each result” and helps customers “more easily scan the page of results and decide what to explore next.” It additionally helps website branding, with a information available for admins on selecting a most well-liked icon for natural listings.
This design can also be future-facing in gentle of recent content material codecs, like AMP tales. For instance, Google can add extra motion buttons and useful previews to Search outcomes playing cards.
The addition of Google Search favicons and this card redesign is coming first to cellular — presumably the online, in addition to the Android and iOS Search apps — over the following few days, with the corporate implying that it’s going to additionally come to the desktop net. Google has been A/B testing these tweaks for the previous a number of months on each platforms.