TikTok ramps up Instagram competition as it tests copycat ‘Discover’ page, more


Viral video sharing and creation app TikTok is setting its sights on Instagram with a brand new spherical of interface modifications and extra. As detailed by TechCrunch, TikTok is testing a “Discover” tab, a redesigned “For You” part, and extra.

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The modifications have been first noticed by Jane Manchun Wong on Twitter, who frequently discovers upcoming options in functions by reverse-engineering.

One of many greatest modifications TikTok is testing is its redesigned “For You” web page. Presently, the interface is a vertically scrolling stream of content material, the place you flip by way of movies one after the other. TikTok is now testing a grid structure, which is similar to Instagram’s “Explore” tab. You’ll be able to see extra movies on a single web page, which implies it’s faster to search out one thing you wish to watch, and simpler to skip ones you don’t wish to watch.

Moreover, TikTok is seemingly testing a brand new “Discover” tab. Particulars concerning the “Discover” tab are a bit extra unclear, however primarily based on its folks icon, it’s seemingly a method for customers to search out new folks to comply with on TikTok. This goes hand-in-hand with rumors that TikTok is engaged on a “Suggested Users” function as effectively.

TechCrunch explains:

This transformation, if precisely described and made public, could possibly be a giant deal for TikTok creators, because it arrives at a time when the app has gained vital mass and has penetrated the mainstream. The youthful technology has been caught up in TikTok, discovering the TikTok stars extra actual and approachable than reigning YouTubers.

Different options TikTok seems to be testing embrace the flexibility to point out like counts on movies, in addition to present the variety of downloads a video receives. This comes as Instagram tests removing like counts altogether. TikTok can also be testing an account switcher, new sharing options, and extra.

TikTok has largely taken the world by storm lately, and has been essentially the most downloaded iOS app for the last 5 quarters. Its success has put stress on the likes of Instagram and Snapchat, the latter of which is trying to compete head-on. TikTok is much like Vine and permits creators to share extremely short-form movies.

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