With the success of the ‘stories’ characteristic on Snapchat, it’s no surprise that different social media platforms resembling Instagram, Facebook, Messenger, and even Twitter jumped on the bandwagon, a few of which even overtook the recognition of the originators.
Now it’s Spotify’s flip to check out the ephemeral narrative strategy, with the music streaming platform quietly trialling a characteristic it’s calling Storyline.
Whereas the format seems reasonably just like Instagram and Snapchat’s characteristic, the primary distinction in Spotify’s strategy is in permitting artists to speak with their listeners by way of a collection of ‘cards’ that may be cycled via.
The Storyline exhibits up beneath a tune’s transport controls and – when you’ve swiped up on it – offers additional perception from the artists themselves. It’s discovered both above or beneath the existing ‘Behind the Lyrics’ section, which exhibits lyrics and knowledge pulled from Spotify’s accomplice, Genius.
In distinction to Behind the Lyrics, Storyline permits customers to flip via the playing cards at their very own tempo reasonably than in time with the music. It is also data provided immediately by the artist to Spotify, though there’s no signal but of a submission software showing within the service’s artist dashboard, indicating that solely choose artists have been given the privilege at current.
The characteristic is exhibiting up on choose customers’ cell apps throughout each iOS and Android (however not desktop at current) in a number of territories, though there’s no official phrase on who precisely has been chosen.
There’s no assure that the Storyline characteristic will see a everlasting public rollout, but when the checks show profitable, we’ll doubtless see extra artists utilizing the service to speak immediately with their followers.