See the Artists Who Dominated Spotify in 2019, From Put up Malone to Billie Eilish
Newcomers Lil Nas X and Lizzo might need had monster years in 2019, however Put up Malone was nonetheless the primary artist on Spotify. The streaming service released its year-end data on Wednesday in its annual “Wrapped” marketing campaign, which additionally included statistics from throughout the last decade. The report illustrates how a lot streaming has grown in that point—and the way dominant hip-hop has develop into on this new ecosystem.
Over the previous decade, streaming has turned from a curiosity into the majority of the music trade, now making up about 80% of its overall revenue, in response to the Recording Trade Affiliation of America. Spotify is the chief within the subject, with more than 110 million paying subscribers and virtually 250 million complete lively customers, in contrast with over 60 million subscribers for Apple Music. (In distinction, in 2012, TIME reported that Spotify had simply four million paying subscribers.)
This 12 months, Put up Malone led the best way with over 6.5 billion Spotify streams throughout the globe. Many songs on his album Hollywood’s Bleeding, launched in September, have cleared 100 million streams—together with “Circles,” which reached primary on the Billboard Sizzling 100 final week. However Hollywood’s Bleeding wasn’t the largest album on Spotify this 12 months—it misplaced out to Billie Eilish’s WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?, the debut studio album from the 17-year-old California phenom.
Spotify’s most streamed tune is likely to be stunning to those that have been following the charts this 12 months. Lil Nas X’s “Old Town Road” was an unprecedented phenomenon this summer season, staying atop the Billboard Sizzling 100 for a record-breaking 19 weeks. However right here, it reaches solely quantity 5.
That’s as a result of whereas Billboard folds authentic songs and their remixes into single entities, Spotify counts remixes individually. If the unique “Old Town Road” and the Billy Ray Cyrus remix have been tallied collectively, they’d complete over 1.three billion streams and simply take the highest slot. As a substitute, Camila Cabello and Shawn Mendes’ “Señorita,” with a billion streams, leads the best way, adopted by Eilish’s “bad guy,” Put up Malone and Swae Lee’s “Sunflower” and Ariana Grande’s “7 Rings.”
These Spotify leaderboards replicate how a lot pop has shifted in direction of hip-hop by adopting its postures, cadences, and sonic textures. Eilish, Put up Malone and Grande all rely closely on hip-hop parts, whereas the 2 different most-streamed artists of the 12 months—the Brit Ed Sheeran and the Puerto Rican Dangerous Bunny—have additionally successfully included rap into their world manufacturers of pop music.
And Spotify’s decade-long knowledge solely reinforces this development. Probably the most streamed artist from 2010-2019 was Drake—with 28 billion streams—adopted by Sheeran, Put up Malone, Grande and Eminem. Probably the most streamed monitor was Sheeran’s “Shape Of You,” adopted by Drake, Kyla and Wizkid’s “One Dance” and 21 Savage and Put up Malone’s “Rockstar.”
The “Wrapped” marketing campaign additionally displays one other main growth within the streaming world: the onset of podcasting. In February, Spotify bought Gimlet Media, a podcasting large, and positioned itself as a brand new chief in a quickly increasing area. Whereas their incorporation of podcasts into music playlists earlier this 12 months drew some blowback, the gamble seems to be paying off. There are greater than 500,000 podcasts on Spotify, and their podcast viewers has grown by greater than 50% because the begin of the 12 months.
The most well-liked podcast on Spotify this 12 months was the Joe Budden Podcast with Rory and Mal, by which the rapper Budden discusses hip-hop music and tradition; he additionally engaged in high-profile dust-ups on-air, together with with Nicki Minaj. The podcast represents a confluence of two main cultural forces—hip-hop and podcasting—and maybe exhibits the path Spotify will head within the decade to come back.