Korean skincare professional and Glow Recipe co-founder Sarah Lee spent years within the company magnificence world at L’Oreal Paris earlier than making the leap to start out her personal firm, which has created cult merchandise which have offered out quite a few instances on Sephora. Glow Recipe’s first standard product, the Watermelon Glow Sleeping Masks, had a “waiting list was of 5000 people within a few hours after launch,” Lee tells Second Life host Hillary Kerr. How spectacular is that?
“There was a sense of desire that everybody wanted on Instagram,” Lee says. “And I think that we organically built micro-influencers with our customers because the first ones that tried our formula really were excited to share their experience on their Instagram, whether they had 200 followers or 500,000 followers. And that just became a viral community of sharing the results and the first reviews. I think that really trickled to a wider audience.” Study her fascinating profession journey on the most recent episode of Second Life on iTunes, and scroll down to buy her model.