Salesforce Ventures invested $300M in Automattic whereas Salesforce was constructing a CMS

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In September, Salesforce Ventures, the enterprise of arm of Salesforce, introduced a hefty $300 million investment in Automattic, the corporate behind WordPress, the ever present content material administration system (CMS). On the similar time, the corporate was placing the ending touches on Salesforce CMS, an in-house undertaking it released last week.

The query is, why did it select to do each?

One cause could possibly be that WordPress isn’t simply well-liked; it’s additionally the world’s hottest content material administration system, working 34 p.c of the world’s 10 billion web sites — together with this one — in response to the corporate. With Automattic valued at $three billion, that provides Salesforce Ventures a 10 p.c stake.

Given the substantial funding, you wouldn’t have been irrational to a minimum of think about the concept that Salesforce might have had its eye on this firm as an acquisition goal. Actually, on the time of the funding, Automattic CEO Matt Mullenweg told TechCrunch’s Romain Dillet that there could possibly be some partnerships and integrations with Salesforce sooner or later.

Now now we have a Salesforce CMS, and a possible partnership with one of many world’s largest net content material administration (WCM) instruments, and it’s doable that the 2 aren’t essentially mutually unique.



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