Piper Jaffray: iPhone reaches 83% of teens as one out of five also own an Apple Watch
Piper Jaffray immediately revealed the outcomes of its semi-annual “Taking Stock with Teens” survey. The survey questioned 8,000 highschool college students in america, and as traditional, Apple got here out atop within the smartphone class.
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Of the 8,000 college students who had been surveyed, 83 p.c stated they had been iPhone homeowners adopted by 9 p.c saying they had been Android customers. By way of the longer term smartphone purchases, 86 p.c stated they plan for his or her subsequent smartphone to be an iPhone.
As for the Apple Watch, 20 p.c of teenagers stated they owned an Apple Watch, adopted by the Samsung Gear at 2 p.c. 22 p.c of the surveyed teems stated they’ll buy an Apple Watch within the subsequent six months, which is down barely from Piper Jaffray’s fall survey outcomes of 23 p.c.
Philip Elmer-DeWitt notes that Piper Jaffray’s survey is considerably skewed in the direction of teenagers with cash to spend:
My take: Like earlier efforts, Piper Jaffray’s 37th semi-annual Taking Inventory With Teenagers survey appears skewed towards teenagers with cash to spend ($2,600 per yr, on common).
By way of social media platforms, Snapchat was rated because the “favorite” social media platform. The ephemeral video sharing app acquired the votes of 41 p.c of respondents, adopted by Instagram at 35 p.c. Twitter and Fb acquired 6 p.c every, adopted by Pinterest at 1 p.c.
View extra particulars from the report, together with celebrities, buying quick meals, and extra, on the Piper Jaffray website.
Pictured at high: Nomad Base Station