Old Nest logo replaced by Google Sans text on Nest Cam streams


Since I/O 2019, standalone Nest branding has been aggressively phased out. Studying about and shopping for merchandise is now on the Google Store, whereas support is from Google Help. One other change noticed the previous Nest brand faraway from digital camera streams.

Two weeks in the past, many Nest Cam homeowners noticed a short gadget reboot. After the replace, the brand on the top-right of video streams modified. The unique featured a lower-case ‘n’ and was notable for having all of the letters be related. The joined ‘s’ and ‘t’ was particularly delicate, however iconic.

The brand new brand is simply the multi-colored ‘G’ and “Nest” in Google Sans beneath. Whereas nonetheless grey in shade, a darker shade is in use. That latter half is now what seems within the nook of all Nest digital camera streams, together with the Hello Doorbell. Leveraging the corporate’s commonplace font, it’s considerably underwhelming and devoid of persona.

This alteration is broadly rolled out, with stories that the transition started in mid-May. It’s considerably odd that the ‘G’ was not included to maximise the model alternative that’s folks posting interesting — and sometimes viral — clips to social media. Nevertheless, the ensuing brand can be considerably tall.

The primary new product from Google Nest is the Nest Hub Max later this summer season, whereas the corporate is including stickers to existing Home Hub packaging to element the brand new branding.

Whereas “Google” has formally been appended to the name of each Nest product on-line, retail bins for cameras and thermostats haven’t been refreshed. One other key absence is on the gadgets themselves, with “Nest” entrance and middle on all items to this point.

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