Maiyo’s Swimsuit Collaboration Is Destined for Your Closet


The style area is flooded with collaborations, however Maiyo’s current swimwear assortment designed with style insiders Bettina Looney and Anna Vitiello stands out among the many relaxation. For Maiyo founder Roxanne Namaki-Lakani, classic has all the time been a degree of inspiration. “I love everything that has a little bit of history to it,” she explains. So it was solely a matter of time earlier than she collaborated with the like-minded style insiders, who equally method style by seeking to the previous.

Forward of the launch, I spoke with Looney and Vitiello to listen to extra in regards to the collaboration. As they inform it, their mission was to distill the classic references that flood their temper boards and encourage their private senses of fashion into the gathering. That is abundantly clear within the design parts they centered on. Swimsuits completed with crystal belts evoke ’80s glam, whereas high-waisted bottoms trimmed with crochet Lurex ruffles harken again to silhouettes from the ’40s. This retro method is equally obvious within the marketing campaign imagery. Shot on movie and styled with equipment like headscarves, oversize sun shades, layers of chain necklaces, and delicate gloves, the photographs are dripping in nostalgia.

Whereas design—and capturing this throwback temper—was high of thoughts, it was equally essential to them to create items that may make girls really feel good carrying them. They purposely skipped the barely there swimsuits that have recently made a resurgence in favor of silhouettes that work for extra physique varieties. “I think it’s so important for a woman to feel comfortable and confident in swimwear, something I think we really captured in this collection,” Looney explains, “and this was one of our biggest drivers from the beginning.”

Forward, learn the complete interview with Bettina Looney and Anna Vitiello on their swimsuit collaboration with Maiyo, and store the gathering.


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