Right this moment InVision introduced even deeper integrations with Jira, letting customers embed precise InVision prototypes proper inside a Jira ticket. The corporate additionally introduced the Jira app for InVision Studio, letting designers in Studio see interactive Jira tickets in actual time.
InVision has already had lighter integrations with Atlassian products, together with Jira, Confluence and Trello. It’s additionally value noting that Atlassian participated in InVision’s $115 million Series F funding round.
The partnership is smart. Atlassian gives a parallel product to InVision, besides as a substitute of serving designers, Atlassian serves engineers.
But it surely brings up an fascinating problem for InVision, final valued at $1.9 billion. The corporate went from creating its personal market with a paid prototyping and collaboration instrument to competing with giants and startups alike because it launched new merchandise.
InVision Studio, as an illustration, is supposed to compete with the likes of Adobe XD, Sketch, and Figma, amongst others.
On the similar time, InVision’s technique has at all times been to change into a connective tissue for the broader design panorama. CEO Clark Valberg has mentioned up to now that he sees InVision turning into the Salesforce of the design world, with a broad array of partnerships and integrations throughout the business to deal with every, nuanced fraction of the method in a single, fluid place.
“Up until now we’ve been a fairly horizontal player,” mentioned VP of Product Mike Davidson. “We created the market for prototyping. There was no paid market for a prototyping tool until InVision came along. Now that you see us provide a more vertical stack of tools, we don’t want to lose the great thing we’ve built with the InVision Prototyping tool. It’s been more popular than we could have ever imagined.”
Davidson added that InVision now serves 100 of the Fortune 100 firms.
And since its launch in 2011, InVision has maintained that unique strategic course of staying open, notably with Atlassian. However InVision isn’t simply pleasant with Atlassian. The corporate additionally launched an App Retailer and Asset Retailer in InVision Studio (partnerships embrace Slack, Dribbble, and Getty), with plans to launch a developer API so anybody can construct apps for InVision Studio. Plus, InVision has made a handful of acquisitions, and launched the Design Ahead Fund, which allocates $5 million towards investing in design startups.
VP of Partnerships and Neighborhood Mike Davidson believes that balancing this open backyard philosophy with the need to supply the easiest merchandise throughout your complete course of (robotically placing InVision in competitors with different design startups) is among the firm’s biggest challenges.
“We want to provide a first-cclass experience from beginning to end but we also want to provide a system that’s open enough where you can use your tool of choice for any one of the particular functions,” mentioned Davidson. “It’s a difficult balance. We want to allow for designers and developers to choose which tools they use for whatever job they’re trying to do, but we also want to be the best choice for each one of those functions.”