Instagram can be closing the doorways on its standalone messaging app, Direct, throughout the subsequent month.
A message confirming the deliberate closure is being exhibited to customers within the Direct for Instagram app, and was first noticed by social media business commentator Matt Navarra within the Dutch model of the app, who posted the Tweet under:
Instagram is already killing its standalone Direct messaging app? @mosseri ? pic.twitter.com/sr0c90PzEcMay 15, 2019
In case you use Direct for Instagram commonly and also you’re fearful about shedding your conversations, worry not; based on Cnet they’re simply “moving over to the dedicated Instagram app”, the place your direct messages would usually seem.
A brief lifespan
Instagram’s standalone messaging app has been comparatively short-lived, having solely been launched in December 2017.
Very similar to Snapchat, the app opened your telephone’s digicam upon launch, and
putting in the app meant that your direct messaging inbox disappeared from the common Instagram app and will solely be accessed by way of Direct for Instagram.
Thus far Instagram hasn’t responded to requests for remark, so we are able to solely speculate as to why it is determined to cull the messaging app so early in its lifespan; maybe customers needed all their Instagram-related exercise to be in a single app versus two.
Both manner, Instagram’s foray into the world of on the spot messaging hasn’t been as profitable as that of its father or mother firm: Fb’s Messenger app had 1.3 billion users worldwide as of April 2019, coming second solely to WhatsApp, which boasts 1.6 billion.