‘I’m a Mac’ star Justin Long says he filmed 300 ads for Apple, but Steve Jobs rejected most of them

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Apple’s award-winning “I’m a Mac/I’m a PC” adverts had been extremely fashionable after they aired between 2006 and 2009. 10 years after the ultimate advert aired, Justin Lengthy has this week sat down with Folks’s “Couch Surfing” sequence to speak in regards to the expertise of showing in such an iconic Apple marketing campaign.

‘I’m a Mac’ star Justin Long says he filmed 300 ads for Apple, but Steve Jobs rejected most of them 1
‘I’m a Mac’ star Justin Long says he filmed 300 ads for Apple, but Steve Jobs rejected most of them 1
‘I’m a Mac’ star Justin Long says he filmed 300 ads for Apple, but Steve Jobs rejected most of them 3

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‘I’m a Mac’ star Justin Long says he filmed 300 ads for Apple, but Steve Jobs rejected most of them 1
‘I’m a Mac’ star Justin Long says he filmed 300 ads for Apple, but Steve Jobs rejected most of them 1

Lengthy performed the “hip” Mac person in Apple’s adverts, with John Hodgman starring alongside him because the PC nerd. As detailed by Entertainment Weekly, Lengthy shared a couple of fascinating anecdotes in regards to the expertise in a current interview.

For example, Lengthy says that he filmed “nearly 300” adverts for Apple, however that solely 66 of them ever aired. Over time, Lengthy says he seen that the funniest ones would hardly ever make the lower. Finally, it was revealed that Steve Jobs would usually nix the funnier adverts out of concern they might distract from the precise Apple merchandise:

Within the newest episode of PeopleTV’s Sofa Browsing, Lengthy reveals that, of the almost 300 commercials shot (66 of them finally aired), he “noticed that some of the funniest ones would never air.”

One advert that didn’t make it to air starred Zach Galifianakis, who Lengthy says performed “a drunken Santa Claus.” He explains:

“One in particular, I remember, Zach Galifianakis played, like, a drunken Santa Claus,” Lengthy remembers. “And [Apple] said, basically, that Steve Jobs preferred when they weren’t super funny….because he thought it would detract from the point of the commercial. He thought if people were too focused on the humor in it, they would lose sight of the product.”

A number of years in the past, a number of the inventive minds behind the “I’m a Mac” commercials recounted the experience in an interview. It included intersting particulars on pitching concepts to Steve Jobs and extra. Following his stint in Apple’s Mac vs PC adverts, Lengthy lately held a part in a rather cringeworthy Huawei advertisment. You’ll be able to watch extra of Long’s interview here.

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