Google Play Artist Hub shutting down April 30 w/ Google no longer offering direct portal for smaller musicians

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Final yr, YouTube Music turned Google’s major streaming service with the corporate telegraphing that Play Music will finally get replaced. Google this month will shut the Google Play Artist Hub that musicians use to immediately work together with the Play Retailer.

Smaller, indie artists that weren’t signed by labels might use the Google Play Artist Hub to handle their presence on the Play Retailer and add/promote songs. In an electronic mail right this moment, Google informed these musicians that the Artist Hub is shutting down on April 30th. YouTube Music is cited as the explanation by Google:

With the launch of YouTube Music final yr, we finally plan to exchange Google Play Music with YouTube Music. In anticipation of this transformation, we’re shutting down the Artist Hub.

This portal allowed smaller artists to immediately work together with Google to see statistics, and receives a commission for streams/purchases. Musicians can nonetheless promote their content material within the Play Retailer and have content material obtainable for streaming in Play Music, however should now sign-up with a third-party distributor to deal with that whole course of.

On the finish of this month, all present songs and albums uploaded by way of the Google Play Artist Hub will “no longer appear in the Google Play Store or Google Play Music service (including the paid streaming and free radio service).”

Artists that will nonetheless prefer to “make [their] music available for purchase/download” must republish, with Google offering a listing of “YouTube partners,” together with AWAL, Imagine, CD Child, DistroKid, Stem, and TuneCore.

9to5Google’s Take

Within the grand scheme, this transfer is part of Google’s eventual — and more and more confirmed — alternative of Play Music with YouTube Music. It exhibits that Google not needs a direct relationship with artists that’s Play Music-branded. After all, the corporate just isn’t exiting the general music area as evidenced by the juggernaut that’s YouTube, and dedication to the brand new YouTube Music.

Nevertheless, there are nonetheless many unknown questions concerning the transition:

  • Will the Play Retailer proceed to promote music or will that performance be faraway from Google Play and added to YouTube Music? For Google, does it make sense to nonetheless promote MP3s within the streaming age?
  • Google has but to put out an in depth transition plan. Ignoring the beloved cloud locker characteristic, what’s going to occur to present tune purchases made in Google Play? Presumably, the deprecation of Play Music implies that it should be made obtainable in YouTube Music. Is Google going to retain the Google Play storefront for songs, or would they fairly simply model it with YouTube?

Thanks Till and Dylan


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