Google Nest Good day will get humorous cameo on ‘The Late Show with Stephen Colbert’ [Video]


The Nest Good day made a shock look on The Late Present with Stephen Colbert this night. It’s not clear if there was truly a sponsorship or whether or not Google’s sensible doorbell was only a random prop.

The cameo was on the very finish of a 10-minute monologue on February 26 that noticed the comic speak about Democratic presidential candidate Mike Bloomberg’s new strategy to “develop unpaid relationships with late-night talk-show hosts.”

As a principled comic, I might by no means form my content material round an individual or a model at no cost. No. No. That will be a betrayal of all of the manufacturers who pay me. So, Michael Bloomberg hear right here. For those who come knocking on my door, I received’t reply, however I’ll know that you simply’re there due to Nest doorbell. From Google.

Colbert proceeded to carry up a boxed Nest Good day that options the up to date “Google Nest” branding. A zoomed-in shot confirmed the doorbell in his palms for a relatively lengthy 5 seconds because the viewers laughed.

The comic referred to the product generically as a “Nest doorbell,” probably suggesting that it was randomly chosen as an alternative of being intentional model integration. Then once more, it was fairly a becoming promo given the context of the joke.

In the meantime, he proceeded to toss the — seemingly empty — field away as he moved on to a business break. The comic — particularly throughout The Colbert Report — is a grasp of exaggerated, however in the end efficient model promotion.

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