Flipkart ties up with Gujarat govt to advertise native handicrafts; goals to assist artisans broaden market attain


Flipkart, India’s homegrown e-commerce market, has signed a memorandum of understanding (MoU) with the Gujarat State Handloom and Handicrafts Growth Company (GSHHDC) as part of its Flipkart Samarth initiative.

The MoU was signed within the presence of state chief minister Vijay Ramniklal Rupani at an occasion in Rajkot.

Flipkart Samarth goals at bringing hundreds of artisans, weavers and craftsmen from throughout the nation into the fold of e-commerce, and helps them arrange their enterprise on the Flipkart Market in an environment friendly, clear and cost-effective method.

 Flipkart ties up with Gujarat govt to promote local handicrafts; aims to help artisans expand market reach

Representational picture. Reuters

As a part of the MoU, GSHHDC and Walmart-owned Flipkart will work collectively to reinforce enterprise and commerce inclusion alternatives for artisans, weavers and craftsmen in Gujarat.

Eligible sellers underneath GSHHDC will obtain coaching and incubation assist from Flipkart within the type of onboarding, enterprise insights, devoted vendor assist and warehousing.

Commenting on the MoU, Mahesh Singh, Managing Director, GSHHDC, stated, “The MoU with Flipkart is the beginning of a brand new period for Garvi Gurjari. The handloom and handicraft artisans residing in distant areas of Gujarat will now be capable to use Flipkart’s platform to broaden their market attain.”

Together with advertising and marketing their merchandise, the artisans can even acquire priceless information about developments in designs, color patterns and promoting methods from the platform, Singh stated.

“We’re delighted to accomplice with the Gujarat authorities to present the state’s artisans and weavers the chance to fulfil their aspirations and take their companies pan-India. Flipkart Samarth initiative is designed to assist underserved communities and increase native entrepreneurship via a clear, environment friendly and cost-effective market mannequin,” Rajneesh Kumar, Chief Company Affairs Officer, Flipkart Group stated.

He additional stated that with each artisan who turns into part of Samarth, they take a step additional in making e-commerce extra inclusive for all Indians and contributing to the financial progress and prosperity within the nation.

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