Child Yoda Toys Received’t Be Accessible in Time for Christmas. Right here’s Why
In a transfer paying homage to the very first scramble for “Star Wars” toys greater than 4 a long time in the past, Walt Disney is asking followers to preorder Child Yoda dolls that gained’t be delivered till February.
Child Yoda, or the Baby, as Disney calls him, is the breakout star of “The Mandalorian,” the brand new “Star Wars” TV collection that debuted final month on the corporate’s Disney+ streaming service.
Merchandise obtainable now for preorder on-line embrace a $30 Funko Inc. bobble head, a $25 plush toy from Mattel Inc. and an $11 puzzle from Buffalo Video games. Some “Mandalorian” merchandise, together with T-shirts and occasional mugs that includes the present’s namesake bounty hunter, are already obtainable in Disney shops.
The corporate mentioned it didn’t wish to launch merchandise earlier tied to the cuddly creature as a result of doing so would have spoiled his shock look within the present.
“It was important to us that the reveal of the new character, the Child, be a special moment for fans, and we could not be more thrilled with the response,” Paul Southern, senior vp for licensing at Disney’s Lucasfilm unit, mentioned in a press release. Extra merchandise, together with Lego ones, shall be coming subsequent yr, the corporate mentioned.
Toymaker Kenner was caught off guard by the runaway success of the unique “Star Wars” movie in 1977 and bought dad and mom IOUs good for toys delivered later.
Whereas “Star Wars” merchandise have been dependable sellers over time, they hit a current peak after the 2015 launch of “The Force Awakens,” the primary within the new Disney-produced trilogy.
The toy business has struggled to discover a large hit for the present vacation season, and with Child Yoda merchandise not but on cabinets, it’s unlikely he’ll be capable to fill that function.
It’s “tough to gauge demand when there’s nothing in the marketplace,” mentioned Jim Silver, editor of TTPM.com, a toy business web site.