British Cosmopolitan Proclaims Its First ‘Non-Female’ Cowl Star

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Cosmopolitan UK debuts its first solo non-female cowl star in 35 years, with its January 2020 cowl highlighting Jonathan Van Ness, the beloved grooming skilled on Netflix’s Queer Eye.

Within the cowl picture, Van Ness, who identifies as non-binary and makes use of male pronouns, sports activities a voluminous orange and pink tulle Christian Siriano robe with a ruffled, off-the-shoulder neckline, paired with Nike sneakers with striped tube socks. “Jonathan Van Ness: Yep, we did it. You’re totally welcome,” the journal’s cowl line reads.

Whereas the British boy band One Course fronted Cosmopolitan UK in Dec. 2012, Van Ness is the primary non-female-identifying determine to land the quilt on their very own.

Cosmopolitan UK editor-in-chief Claire Hodgson tells TIME the selection to function Van Ness is a strategy to signify the journal’s various readership.

“Jonathan is warm, funny, opinionated, kind and brave, all qualities that resonate with our audience,” Hodgson says. “He is encouraging people to love who they are, which is at the heart of what our brand stands for – we could all do with a little more self-love in our lives.”

Van Ness shared the quilt picture on his private Instagram account, together with the caption, “My physique is prepared 💗 1st non Feminine cowl star of @cosmopolitanuk in 35 YEARS 🏳️‍🌈.”

Cosmopolitan U.S. featured actor Charles Melton on their April 2019 cowl together with Yara Shahidi, in promotion of their film The Solar Is Additionally a Star. Cosmo can also be well-known for its male centerfolds from the 70s and 80s; the journal didn’t instantly reply to a request for touch upon whether or not it has featured a non-female celeb on its cowl solo.

This isn’t the primary time that Van Ness has damaged boundaries and smashed gender-normative stereotypes; the Queer Eye star has worn clothes on a number of crimson carpets and public appearances, wrote candidly about being HIV-positive in his latest memoir, and not too long ago turned Essie nail polish’s first non-female brand ambassador.

Write to Cady Lang at cady.lang@timemagazine.com.

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