Ballot: Ought to Apple maintain a spring occasion this yr or launch new merchandise with press releases?


Apple is claimed to have a number of new {hardware} bulletins deliberate for this spring, together with the low-cost iPhone 9/iPhone SE 2 in addition to new iPad Professional fashions. One of many questions that continues to be, nonetheless, is whether or not or not Apple will maintain a March keynote to announce these merchandise.

Studies point out that Apple will announce the low-cost iPhone 9 subsequent month, alongside likely iPad Pro updates. New MacBook {hardware} has additionally been rumored, as Apple is anticipated to proceed to maneuver away from the butterfly keyboard design.

Proper now, one report has steered Apple will hold a press event on Tuesday, March 31. As we mentioned on the time, nonetheless, that report must be handled with some skepticism given the supply.

There’s plenty of precedent for a March Apple keynote this yr. The corporate has held occasions over the last week of March for the previous two years. In 2018, the occasion centered on the iPad and training initiatives. Final yr, Apple devoted its March gathering to Providers, saying Apple Information+, Apple Arcade, Apple Card, and Apple TV+.

However Apple additionally isn’t afraid to launch new {hardware} by means of press releases. In March of 2019, Apple devoted a complete week to {hardware} bulletins through press releases. The new iPad mini and iPad Air had been introduced that week, alongside new AirPods and extra highly effective iMac {hardware}.

Then, within the fall, Apple made extra huge {hardware} bulletins with out an occasion, regardless of fairly a little bit of hypothesis around an October keynote. Each the 16-inch MacBook Pro and AirPods Pro had been introduced through press releases, once more signaling that Apple doesn’t all the time want to carry a media occasion to announce new merchandise.

The press launch technique has been in style for Apple. Staggering bulletins all through the week creates a continuing sense of pleasure, particularly while you don’t precisely know when a press launch saying a brand new product may drop. Apple additionally advantages from per week’s price of mainstream media protection, quite than a single day.

So, the query we pose in the present day is: ought to Apple maintain a spring occasion this yr or make all of its bulletins through press releases?

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