Angela Ahrendts: ‘Incredible’ flagship stores in the pipeline, Today at Apple has been ‘absolutely huge’
In a brand new interview with Bloomberg, Apple’s former SVP of Retail Angela Ahrendts mirrored on her time main the corporate’s bodily and digital shops and famous the success of Apple’s retail technique over the previous 5 years. For the primary time since leaving Apple, Ahrendts straight responded to criticisms over retailer group and buyer expertise.
“We had a five-year plan, we executed to that five-year plan, and there’s a tremendous amount in the pipeline,” Ahrendts famous, wanting again on her tenure. Following a leadership transition earlier this yr, critics speculated that Retail + Folks chief Deirdre O’Brien had taken over Ahrendts’ position resulting from dissatisfaction over Apple’s retail technique. “When I left, retention rates were at an all-time high, up over 20 points in the five years,” Ahrendts added.
One of many main initiatives that started below the course of Ahrendts is Today at Apple, the collection of inventive in-store classes designed to focus on disciplines like images, illustration, and coding. Ahrendts described how the mission started. “We literally asked 60,000 employees around the world what they thought Apple should be doing more of in their communities. They helped inform the experience that today is Today at Apple.”
Additional addressing questions of declining customer support in shops, Ahrendts sharply refuted the claims. “I don’t read any of it, and none of it is based on fact, it’s everyone trying to find stories,” she stated. Whereas Ahrendts is not concerned in day-to-day retail operations at Apple, the technique her groups put in place will proceed to unfold for a number of extra years as tasks at the moment underway or within the planning levels are accomplished. “There’s flagships opening every quarter for the next three to four years. There was the new flagship strategy, there was the new store design that focused on those passions — specific things for photography, specific things for music, etc. Things that helped make your device even better for you if that was your passion. And the Today at Apple experience that helped you go deeper with those passions.”
The total video interview on Bloomberg is full of attention-grabbing tidbits and insights. Give it a watch here. Observe 9to5Mac’s retail guide for in-depth protection of the newest Apple Retailer information.